Ariat Boots Sophisticated Fashion at Affordable Prices Ariat Cowgirl Boots is a brand with a solid reputation. They first started mass producing boots in 1993 and haven’t looked back since. They are the most popular brand of choice among horse riding women who want something fashionable as well as comfortable to wear. The company has vastly expanded its product line and offers Ariat boots for casual wear and work in addition to their famous riding boots. They are very popular because of their very competitive pricing when it comes to fashionable cowgirl boots for casual wear. They usually cost anywhere from $80 to about $170 for the higher priced models. They have boots with a medium shaft length of about 7 or 8 inches while they also carry several models with a taller shaft that measures out at 11 inches. Most of their boots sport a 1.5 inch heel that gives a cowgirl boot its characteristic look. Some of the colors you will find are vintage caramel, distressed brown and black deer tan.